The One Number Every Dealer Principal Should Know But Doesn’t
Every dealer principal I have ever met knows their gross per unit. They know their closing ratio. Their service absorption […]
Phone Performance
What 30 Years of Dealership Ownership Taught Me About Phone Performance
I bought my first dealership in 1981. I knew cars. I knew the business. I had spent years learning the
What Happens to Your Dealership’s Calls After You Close?
Your dealership closes at 6 PM. At 6:14 PM, a customer calls your sales line. They’ve been researching a specific
The Service Department Phone Problem Nobody Talks About
Ask most dealer principals where their phone performance problems are and they’ll point to the BDC. The sales floor. The
Why 22% of Dealership Calls Never Get Answered (And What It’s Costing You)
The phone rings. Nobody picks up. It happens 22 times out of every 100 calls at the average dealership. That
