What 30 Years of Dealership Ownership Taught Me About Phone Performance
I bought my first dealership in 1981. I knew cars. I knew the business. I had spent years learning the […]
I bought my first dealership in 1981. I knew cars. I knew the business. I had spent years learning the […]
Your dealership closes at 6 PM. At 6:14 PM, a customer calls your sales line. They’ve been researching a specific
When I sit down with a dealer principal for the first time, the conversation almost always hits the same wall.
Your BDC rep finishes a strong follow-up call script, dials a hot lead, and waits. The customer’s phone rings —
You wouldn’t approve a new variable ops initiative without projecting the return. You wouldn’t greenlight a facility renovation without a
Five years ago, call tracking meant knowing how many calls came in and which marketing source drove them. That was
Ask most dealer principals where their phone performance problems are and they’ll point to the BDC. The sales floor. The
The phone rings. Nobody picks up. It happens 22 times out of every 100 calls at the average dealership. That
Most dealers will tell you their phones are fine. They’re answered. Calls get returned. The BDC is staffed. What’s the