Why the Best Dealers I Know Treat Their Phone System Like a Profit Center
After 30 years of dealership ownership across 14 franchises and a decade in automotive telecom, I have had the opportunity […]
The One Number Every Dealer Principal Should Know But Doesn’t
Every dealer principal I have ever met knows their gross per unit. They know their closing ratio. Their service absorption
What 30 Years of Dealership Ownership Taught Me About Phone Performance
I bought my first dealership in 1981. I knew cars. I knew the business. I had spent years learning the
What Happens to Your Dealership’s Calls After You Close?
Your dealership closes at 6 PM. At 6:14 PM, a customer calls your sales line. They’ve been researching a specific
You Don’t Have to Replace Your Phone System to Stop Losing Gross Profit
When I sit down with a dealer principal for the first time, the conversation almost always hits the same wall.
Why Your Outbound Calls Are Being Blocked And What It’s Costing You Every Day
Your BDC rep finishes a strong follow-up call script, dials a hot lead, and waits. The customer’s phone rings —
Before You Sign Anything: The ROI Calculation Every Dealer Should Demand From Their Phone System Vendor
You wouldn’t approve a new variable ops initiative without projecting the return. You wouldn’t greenlight a facility renovation without a
How AI Call Tracking Is Changing the Way Top Dealers Close Deals
Five years ago, call tracking meant knowing how many calls came in and which marketing source drove them. That was
The Service Department Phone Problem Nobody Talks About
Ask most dealer principals where their phone performance problems are and they’ll point to the BDC. The sales floor. The
Why 22% of Dealership Calls Never Get Answered (And What It’s Costing You)
The phone rings. Nobody picks up. It happens 22 times out of every 100 calls at the average dealership. That
