Why the Best Dealers I Know Treat Their Phone System Like a Profit Center
After 30 years of dealership ownership across 14 franchises and a decade in automotive telecom, I have had the opportunity […]
Gross Profit
The One Number Every Dealer Principal Should Know But Doesn’t
Every dealer principal I have ever met knows their gross per unit. They know their closing ratio. Their service absorption
What 30 Years of Dealership Ownership Taught Me About Phone Performance
I bought my first dealership in 1981. I knew cars. I knew the business. I had spent years learning the
What Happens to Your Dealership’s Calls After You Close?
Your dealership closes at 6 PM. At 6:14 PM, a customer calls your sales line. They’ve been researching a specific
